Comparative analysis of Marketing Communications strategies and mix Essay - 2

Comparative analysis of Marketing Communications strategies and mix for the fashion market in the UK - Essay Example In the 21st century organization in the apparel business face a new reality due to the start of the convergence age which creates new challenges for companies regarding their marketing and communication mix of products or services. This report studies the apparel & fashion industry in Europe by analyzing three firms: Zara, French Connection and H&M. The report is divided into four major segments: research methods, market overview, analysis & discussion, and recommendations & conclusion. The study of the effects of marketing channels in the apparel industry in the United Kingdom utilizes secondary obtain from a variety of sources. The information used in this report was collected from sources such as academic databases, corporate websites, annual reports, journal articles, textbooks and other online sources. Secondary research is the utilization of information that already exists such as a journal article which was crated by another author (Asiamarketresearch, 2007). In the analysis and discussion session of the report it recommends various solutions for the companies targeted in the report on how primary research can be utilized by the company decision makers in order obtain certain data to improve their operations. One particular research technique that the writer of this paper planned to implement, but was not able to perform the primary research due to time constraints was a customer questionnaire. The idea was to spend three hours with a team of four people wit hin a hundred feet distance of a location of each of the three stores studied (Fcuk, H&M and Zara) to collect data from the customer’s of these stores using a short anonymous questionnaire. The questionnaire would include 10 questions and the minimum collection necessary to achieve a representative sample was 25 questionnaires. Appendix A illustrates an example of a questionnaire that could be utilized to collect data from customers regarding marketing

Juvenile Recidivism Essay Example | Topics and Well Written Essays - 1250 words - 1

Juvenile Recidivism - Essay Example The designing of effective assessment strategies leading to interventions with the young offenders are no doubt, predominantly dependant on the identification of causal factors that constitute the basis of a realistic prediction (Savitz et al., 1962). Adolescence is a phase of life when the young people are more prone to engaging in antisocial behavior. Practice of antisocial behavior during adolescence is the single most important factor in the prediction of criminal behavior in the adulthood. A plethora of research carried on till now has suggested that almost a half or more of juvenile offenders continue with the criminal behavior beyond their teens. Juvenile recidivism is a serious problem in the United States. On an annual basis, roughly 2.4 million juveniles are charged with criminal offences every year (Wilson, 2011: Online). As per some conservative estimates, roughly 55 percent or more of juvenile offenders who are released get rearrested within a year (Wilson, 2011: Online). In case of urban areas, the rate of juvenile recidivism is estimated to be as high as 76 percent (Wilson, 2011: Online). At a national level, it is utterly difficult to acquire the accurate recidivism rates. This is because in the US, the recidivism rates in case of juvenile offenders are assessed at a state or county level (Wilson, 2011: Online). Hence, the statistics specific to the particular states is in a way a realistic indicator of the levels of juvenile recidivism. In the year 2005, the rate of juvenile recidivism in the State of Washington, in case of boys stood at 77 percent and in the case of girls it stood at 72 percent (Wilson, 2011: Onli ne). In the State of California, the percentage of juvenile delinquents who got rearrested within a year was 74 (Wilson, 2011: Online). In Manhattan, the rate of juvenile recidivism rested at roughly 80 percent (Wilson, 2011: Online). Many